The importance of industry knowledge to vertical B2B website
for the new opening of the B2B industry segments soon, if the search engine promotion is not done, it will cause traffic is very low, the impact is not enough, naturally no one is willing to pay you. Of course, this view of many comprehensive B2B website, may not be too good, because of the large industry B2B website, the scope of knowledge, technology industry is too broad, and the big industry rely solely on the B2B website column also allows website business users to reach a level greater than the number, do not attach importance to the industry the knowledge section, also can.
but vertical B2B sites are not the same, the following is the B2B industry website emphasis on the benefits of industry knowledge analysis.
individual users and enterprise users
B2B industry portal user groups can be divided into individual users and business users, there is no obvious gap between individual users and business users, only to the user’s current needs as the criteria for judging.
for example: when a member of technical staff as a company’s website to learn industry knowledge, he is only individual users, to improve the ability to work through the study of knowledge, a better job, learning; but when the technical staff told by the company, we would like to purchase a batch of equipment now, purchasing a software, the technical personnel came to the site, select the appropriate suppliers, equipment and software to choose better, report to his boss, a software or equipment is good, recommended to choose a particular brand of equipment. This time even if the person is registered on the platform of individual members, but he needs to show that he is for enterprise users.
there is also a person, maybe he is now an employee of the enterprise, see the industry dynamics in the B2B industry website, learn the knowledge of the industry, is the individual user behavior, but when he opened the company, he will think of this platform for his business, this time he might become you the charge for customers.
industry users demand for large industry knowledge
industry knowledge column ultimate aim is to become the enterprise business services, membership fees, advertising, is nothing more than to get buyers, and provide individual learning, the work of the service, the ultimate goal is to be able to provide from various channels for customers to buy home.
in an enterprise, everything revolves around the business. But we must understand that in most of the enterprises, the people who care about technology, market and management will be bigger than those who only pay attention to the sale. An enterprise to grow and develop, technology and the market can be said to be the most critical of the two links, the number of employees and knowledge levels are very important.
B2B industry website provides industry knowledge, technology, market, management, market knowledge, practitioners do not understand the problem, can to the industry portal to learn, to question, to make friends, then we can meet the needs of employees of these enterprises.
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