E commerce marketing trends
A, obtains the customer trust.
this is the primary problem of e-commerce, because online business and offline business. How to get customer trust is the key. Customer trust has several common skills.
1. page contact address, telephone number, and other relevant certificates. Mostly just a certain network, because now the site is too much, what is called what the network, so only the actual data show, in order to obtain customer trust.
2. familiar with the knowledge of the services or products they sell. For example, selling cosmetics, I have to be familiar with the relevant knowledge of beauty, with professional knowledge to answer customer questions and so on. So, although my mall is currently being revised because there is no publicity, only a few tens of thousands of people a day, but every day there are ten orders, business constantly.
3. customer evaluation. Try to make every customer do a simple feedback on their service, can receive many good ideas of continuous improvement from their own, in addition to pick out some good evaluation on the site, so the effect is also very good.
two, good service.
good service not only includes instant reply to customers, instant delivery products, but also in the telephone conversation with customers and many other small details of the tone. These aspects have been done, it is easy to bring a good reputation. Word of mouth is the best way of publicity, with a good reputation, business can not be good.
three, a comprehensive marketing strategy.
electronic commerce certainly cannot do without the network marketing, and network marketing depends on the details of winning out to the knowledge and skills in many aspects, such as search engine ranking, Links, network advertising, community outreach, E-MAIL marketing and so on, can get their own learning, but the beginning please some professional companies better. I also use an online shopping online tool — "guest
service expert (http://s.23kf.com), is an enterprise class website real-time online communication system, for enterprise website and website visitors provides a real-time, online communication platform. In simple terms, visitors to the site in the process of browsing the corporate Web site, just click on the customer service icon on the page, you can communicate with the enterprise in real time, no need to download plug-ins or software,
is a powerful tool for online consulting, online marketing, online customer service. I also invite visitors to talk to me. So I firmly grabbed the door to the customer, the opportunity to obtain active marketing, a short period of time can help the site to improve sales, change into a passive initiative, change the flow of income.
four, choose a good courier company.
distribution is a key link, so in the choice of courier companies, can not look at the price, the key depends on the speed and quality of service. Because the eyes of customers, courier service is part of our e-commerce services.