TA ATE embrace word of mouse

first_imgWith 1.4 million Facebook fans, a figure growing by 5,000 a day, and a “small but growing Twitter site”, Tourism Australia (TA) is providing the “tools and ammunition” for communities to spread the word about the country. “Most media don’t have an audience of 1.4 million, so we almost have a media exclusive to us where we talk to those guys about holidaying in Australia, and they’re telling and getting their friends,” Tourism Australia managing director Andrew McEvoy said. Speaking to e-Travel Blackboard, Mr McEvoy said social media was “huge and getting bigger”, adding that it was “a way for us [TA] to amplify what it is that we talk about”. “We can tell people ‘There’s Nothing Like Australia’, but it’s much better when the world discusses with each other why that is true,” Mr McEvoy said. Talking to advocacy in tourism, Mr McEvoy said that it was “here to stay” and that it had “always been here”. “It was called ‘word of mouth’ … now they call it ‘word of mouse’,” the TA boss told e-Travel Blackboard. “Our job remains great words, great images, great inspiration, great motivation for our country; but let other people tell the story, it’s much more credible.” Working with Tourism Australia on their ATE Twitter page is Holly Galbraith, from Go Future Media, who said it was the first time the event had implemented a “Twitter strategy”. “Last year there was no real plan,” Ms Galbraith told e-Travel Blackboard.“But I am stoked with how well it has been embraced.” Source = e-Travel Blackboard: M.H Tourism Australia MD Andrew McEvoylast_img read more

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