RNID launches new radio advert

first_img Tagged with: Digital Individual giving RNID hopes that its new radio advert will have generated between 200 and 500 calls to its supporter hotline over its two-week run.The radio advert, produced by RNID’s creative agency, Watson Phillips Norman, was aired ten times a day during a two-week trialling slot on London’s Magic 105.4FM.Patrick Holmes, Director of Fundraising, explains that RNID is testing a number of approaches at supporter acquisition. “At the moment we are conducting a number of tests looking at various new ways we can engage with new donors. Already RNID has trialled new direct mail packs, and two radio adverts. Whilst these new methods aren’t intended to replace our more traditional fundraising techniques, by testing new ideas we are giving ourselves more options, and opening up more potential revenue streams.” Advertisement Howard Lake | 5 October 2004 | News AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis  47 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThiscenter_img The latest radio advert features the voice of a fictional young girl, Emily – voiced by an RNID deaf staff member – who talks about how RNID has helped her achieve success as a child at school and in adulthood. The advert ran from 21 September to 1 October 2004.The previous radio advert featured the voice of Radio 4 presenter John Humphreys, and focussed on what it is like for a person to gradually lose their hearing. About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. RNID launches new radio advertlast_img read more

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US long watched Soleimani, but feared risks of a strike

first_imgThe Bush and Obama administrations both weighed striking Soleimani but decided the risks were too high. Officials said they were concerned about Iranian retaliation and also worried that killing Soleimani wouldn’t have an effect on Iran’s regional provocations and support for terror groups. Trump said Friday that Soleimani should have been taken out years ago. Earlier Friday, the United States announced it was sending nearly 3,000 more army troops to the Mideast. WASHINGTON (AP) — President Donald Trump’s decision to target Iranian Gen. Qassem Soleimani is a departure from the previous two administrations. last_img read more

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